Fashion Show of Danar Hadi The Glory of Indonesian Batik
(Jakarta, October 2012) : Batik now comes with colorful and cutting-edge designs, perfect for all. Its past stigmas — formal attire for the older generation, boring motifs and colors — have disappeared into thin air.
Batik Danar Hadi from the Central Java town of Surakarta is one of the country’s prominent batik producers that has survived the slow days and is shining, as it will be shown in its Roadshow fashion show started in outlets; Tebet Jakarta (23 October), Melawai Jakarta (24 October), Raden Saleh Jakarta (25 October), Bandung (31 October), Semarang (2 November), Solo (3 November) which will be attended by Jakarta’s socialites.
For the new collection presented at the fashion show, the company — built by Santosa Doellah and his wife Danarsih Santosa in 1967 — challenged six designers to translate their fine fabric into dozens of premium and limited designs, called Danar and also want to introduce Danar Hadi Sport, new collection from Batik Danar Hadi
The designers — Tri Handoko, Priyo Oktaviano and in house designer team of Batik Danar Hadi — translated the challenge into stunning evening gowns, casual and elegant outfits.
Corporate Marketing & Communication Manager, Shanti Setyaningrum WS, said the company had been working together with top designers for the past three years.
Any reproduction of the collection would differ in designs, colors and motifs, she added.
“Our challenge in batik development is to ensure the designs are perfect and fully applied in our fabrics because we don’t want to lose the heritage elements,” she says.
Danar Hadi is using \printing technology, swarmed the Indonesian market — affecting the handmade batik or batik tulis in other cities.
For further information, please contact:
Shanti Setyaningrum WS • Corporate Marketing & Communication Manager • PT. Batik Danar Hadi • Jl. Melawai Raya No.69 – 70 Kebayoran Baru • Jakarta Selatan 12130 • Indonesia • Tel +62 (21) 723-7659 & +62 (21) 725-6820 • Fax +62 (21) 7237660 • mobile +62 815 1732 2449 • firstname.lastname@example.org • www.danarhadibatik.com
Inou Hernawan • Promotion & Event Supervisor • PT. Batik Danar Hadi • Jl. Melawai Raya No.69 – 70 Kebayoran Baru • Jakarta Selatan 12130 • Indonesia • Tel +62 (21) 723-7659 & +62 (21) 725-6820 • Fax +62 (21) 7237660 • mobile +62 0 • email@example.com • www.danarhadibatik.com